Positive Burger Co.
illustration, branding, design
Stigma around HIV transmission, especially concerning food preparation, remains a persistent issue and Bleecker St. Burger wanted to change that.
I collaborated with BBH London to create branding and design HIV awareness flyers for the burger company, who staffed it's van at Kerb in Kings Cross, London exclusively with people living with HIV, to dispel myths, and promote inclusive attitudes.
1
Flyers
Engaging, informative, and visually appealing illustrated flyers to educate the public on HIV transmission—specifically around food preparation—while actively reducing stigma.
2
Branding
A logo recognisable to those familiar with Bleecker St. Burger which will replace all existing branding for the duration of the pop-up.
Brief
Flyers
Impact:
This grassroots approach, driven by BBH London’s marketing strategy, sparked open, curious conversations about HIV stigma. The combination of approachable visuals and factual information successfully addressed misconceptions and encouraged a more informed and empathetic perspective of those living with HIV.
Branding
