Positive Burger Co.
Client: BBH London and HIV Positive Society
Industry: Charity sector
Role: Illustrator and designer
Timeline: 2 months
Tools: Illustrator
Aim: Dispel myths around the disease, and promote inclusive attitudes to those living with HIV.
Stigma around HIV transmission, especially concerning food preparation, remains a persistent issue and Bleecker St. Burger wanted to change that by creating an awareness campaign and staffing it's burger van exclusively with people living with HIV.
1. Flyers
Engaging, informative, and visually appealing illustrated flyers to educate the public on HIV transmission, specifically around food preparation, while actively reducing stigma.
2. Branding
A logo recognisable to those familiar with Bleecker St. Burger which will replace all existing branding for the duration of the pop-up.
Brief
Flyers
Impact:
This grassroots approach, driven by BBH London’s marketing strategy, sparked open, curious conversations about HIV stigma. The combination of approachable visuals and factual information successfully addressed misconceptions and encouraged a more informed and empathetic perspective of those living with HIV.
Branding
