In my freelance graphic designer position at ASOS I created email campaigns and social posts.
Each week I designed all assets and HTML for 6-12 emails being sent to ASOS' UK and international customer base.
HTML email | branding | web design | animation
This email template is now used weekly for the Outlet emails. I created a series of layouts to test which created the highest revenue.
The header GIF shows the range of products included in the sale and clearly shows the messaging. The timer gives a sense of urgency encouraging the consumer to shop now. And each week the colour and texture changes to suit the products and gender.